24 April 2013

Phoenix Rising (posted on 31/12/2011)


Bottega Veneta is rising like the phoenix is rising from the ashes. Closely observing the changes that are taking place at BV, it is exciting to see how this new phoenix is reborn - ready to live anew. Though it is a long process to bring new and modern life into an older body of work. Take the look above. It is free, simple and easy but luxurious at the same time. It is not the best it can be but is a sign for good times to come. Though it reminds me a bit of a pregnant woman's dress. And in a way, the dress is a personification of the brand's current state: A New You is soon to be reborn.

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